Welcome to the very first episode of Partner Conversations: a new series shining a light on the people, businesses and partners helping drive the club forward, on and off the field.
In Episode 1, we sit down with Callum Edwards, founder of Base Brands and long-time sponsor and supporter of the club.
This conversation goes far beyond sponsorship.
We dive into:
- Why community matters more than ever in rugby league
- How personal branding can grow players and clubs
- Why authentic content beats expensive production
- The power of storytelling in sport
- Building partnerships through relationships, not transactions
- Why Widnes Vikings are creating something bigger than results alone
Whether you’re a rugby league fan, player, sponsor, business owner or just interested in sport, branding and community, there’s something in this one for you.
