Widnes Vikings are delighted to announce that DCBL has become the club’s new principal partner.

The new deal will see their brand feature on the front of our home and away shirts for the 2024 and 2025 seasons, with an option for 2026.

In addition to the home and away kits, they will be the main sponsor for the women’s, wheelchair, and LDRL teams.

After four years as stadium sponsor, DCBL has agreed to their first partnership with the Vikings ahead of 2024.

On the announcement of the new main sponsorship deal with DCBL, Head of Operations Christopher Hamilton commented: “We are naturally delighted to have secured this deal with DCBL.

“It is a very good deal for the club, and it is our intention to make it a very good deal for DCBL. From the outset, both Gary Robinson, Group CEO, and Darren Connor, Managing Director, have been a pleasure to deal with”

“As Vikings fans will already know their naming rights deal for the stadium brings crucial finance into Halton Council to help meet the running costs of the stadium and this substantial deal with us, further underlines their commitment to the club and local community, something they were very keen to do right from the start.

“Their commitment to the women’s, wheelchair, and LDRL teams underlines their desire to back the club and the community.

“They have been supporters of the Vikings for a while now and we are very pleased to have brought them on board as our main club sponsors for the next two years. The agreement also incorporates a third-year option, which further underlines their support.

“On each occasion, I have met with them, both Gary and Darren have been very enthusiastic about how they want to become a key part of the club and the community, because being a large employer in the local area, many of their employees are local residents.

He added: “Their sponsorship will also include that of the Longhouse, our matchday fan zone, which we are looking to make even better for 2024.
“We are looking forward to working closely with them and over the course of the past few weeks have been discussing different ways in which we can promote each other and make this a lasting relationship that benefits both parties.
“DCBL, through Gary and Darren, have been keen to offer further support to the club where they can in addition to this agreement, which is fantastic news for the club and the fans.
“At a time when central distributions throughout the game are diminishing, this is a real boost to us and we want to place on record our sincere thanks to them for supporting the club at this time as we enter a new era.”

Gary Robinson, Founder and CEO of DCBL commented: “DCBL are thrilled to have secured an agreement to become the main sponsor of the Widnes Vikings Rugby League Club on a multi-year deal.

“The Vikings have a great and proud history, so when we were approached about supporting the club over the coming seasons, we were delighted and had no hesitation in agreeing a deal.

“When our business operations moved to the Halton Region, I gave a personal commitment to invest locally, through investment in the community and the creation of jobs opportunities for local people.

“This exciting deal also comes on the back of DCBL’s extension of our contract with the Halton Council for the naming rights to the DCBL Stadium, the home of the Vikings.

“I look forward to continuing DCBL’s support of the Widnes Vikings and as a keen supporter, enjoying what we all hope will be an enjoyable and successful season.”

Darren Connor, Managing Director of DCBL said: “When speaking with Chris Hamilton, Head of Operations for the Widnes Vikings, I was taken with the drive and ambition he had to bring back the glory days to this great club and have a real push for promotion.

“Agreeing to be the main sponsor for the Men’s, Women’s, and Wheelchair teams, along with providing support for the Learning Disability team is a really proud moment for me personally and the team at DCBL, a number of who are lifelong Vikings fans. 

“I hope that this deal is only the start of things to come and there are further opportunities to show our long-term commitment to the local community and this great club, working alongside Chris and his team.”