Widnes Vikings is pleased to announce a new two-year partnership, with an option for a third, with British sportswear brand Ellgren.

The new partnership will see Ellgren provide the club with bespoke playing kits, team wear, leisurewear, and accessories.

Head of Operations Chris Hamilton said: “We are looking forward to this new partnership as it will provide us with a whole new range of options for our fans in terms of leisurewear they will be able to purchase and it will also allow us to develop our offering on the retail side.

“This will include a new heritage range which will cater for all ages as well as a greater range of items to choose from. It will also enable the club to benefit from the expertise of one of the most recognised brands in the game.

“Ellgren has worked with us on the designs for the 2024 kits and we are looking forward to revealing these in the near future when we will be holding our traditional shirt launch event. Watch this space for more details on this!”

Gareth Moore, Managing Director of Ellgren said: “We are delighted to be partnering with Widnes Vikings as their official kit and apparel supplier for the 2024 season and beyond.

“We pride ourselves on providing high-quality on-field and off-field apparel to clubs and we are thrilled to be bringing that quality to the Vikings’ players, members, and supporters.

“We have proven success working in the Championship and are excited to bring the Widnes Vikings into the Ellgren family and look forward to a long and successful partnership.”