Widnes Vikings are delighted to announce that Bristol Street Motors have renewed their sponsorship of the club, continuing as Principal Kit Partners for the 2021 season.
This news will see their brand proudly displayed on the front of all three 2021 First Team shirts, entering a second season of a partnership that is already going from strength to strength.
The National Brand are recognised across the country for their brilliant customer service and high-quality products, offering both new and used cars at all of their dealerships.
Bristol Street Motors work with 15 of the world’s major manufacturers, and while they are a national chain their Nissan site in Widnes is located on Moor Lane within walking distance of the DCBL Stadium.
Positioned in the heart of our community, Bristol Street Motors are dedicated to strengthening their links with the Vikings through various initiatives which also give back to our supporters.
Their branding can be seen around the DCBL Stadium, which includes their presence outside the West Stand on Lowerhouse Lane, proudly showcasing their current partnership with the club.
Throughout 2020, all Vikings Season Ticket holders have been able to save on the cost of fuel at their Moor Lane site too, thanks to their involvement with our Vikings Rewards initiative.
This means that on production of their Season Ticket supporters are able to save 2p per litre of fuel, which on gamedays at the start of the year was also doubled to help fans save on the cost of travel to home and away fixtures.
Bristol Street Motors are also proudly displayed on the sleeves of the 2020 Training Range and held social media competitions earlier in the year to give their followers the chance to win Widnes tickets, further showcasing their support of the club.
During national lockdowns the team at their Widnes site have been doing their bit for our community too, with their service department providing servicing and repairs to key workers, vehicles utilised in the national effort and for vulnerable customers who rely on their vehicle.
Mark Prince, General Manager at Bristol Street Motors Nissan Widnes, commented: “We strongly believe in forging strong links with worthy organisations from the wider community in which we operate.
“We are proud to be supporting such a historic sports club, which being founded in 1895 is one of the world’s first rugby league teams.
“During the years it has notched up an impressive track record. Successful sports clubs have a positive effect on an area and we hope that our support will help them achieve their goals.”