Steve Roberts will be joining Widnes Vikings from BBC Radio Merseyside on 1st August to take on a pivotal new position that assists the growth and development of the club. Supporting the Widnes Vikings’ board and CEO, he will play an important role in assisting the Vikings’ success and evolution off the field.
Bringing a wealth of experience from a 35-year career in broadcast journalism, as well as long-standing roles in marketing, business development and public relations, Steve adds extensive skills and knowledge to the club’s back-office team.
The Widnes-born lifelong supporter has achieved a highly respected reputation for his four decades with the BBC, becoming a trusted voice to thousands of people across the region. This sits alongside extensive management experience in strategic communications, organisational development and marketing with the likes of Knowsley City Council and the YMCA.
Steve has proven to be a loyal and dedicated supporter of the club throughout the years, including giving his time to host key supporter events and assist with media development. This new full-time role will support a range of commercial, communications and strategic development efforts for the club.
Steve says: “I’m really looking forward to playing a part in the next chapter of the Vikings story. Its rich heritage and history, alongside its solid fanbase and facilities makes it uniquely placed to punch its weight, not only in the local and regional community, but in the professional game as well.
“Living in the town all my life, leaves me in no doubt about the passion and effort so many people are always willing to contribute to its success. I’m grateful for the opportunity to officially join in.”
Phil Finney, CEO of Widnes Vikings, says: “Steve is a talented, dedicated and honest man, who cares about his club and his community. His knowledge, wisdom and expertise will add real value to Widnes Vikings.
“As the club begins to stabilise from the challenges of previous years, it is vital that we add capacity to grow for the future. Steve will play an important role in that progression, bringing intelligence, passion and experience to our team.
“We recognise the commitment of him leaving a role and organisation that he loved to work for the club. This is a real testament to his respect for Widnes Vikings and the conviction he has that he can make a difference here.”
